Why customers hesitate and why they don’t

Are slow sales dragging your business down? (What can be done to boost sales?)

Sometimes when I’m out with the milking cow, she picks up some hay or finds a juicy tuft of grass, and it seems like she won’t move on. So it is with customers. They seem to hesitate. Sometimes it looks to me like they are wasting time.

Neil Smith
Neil Smith

I know customers are not cows. But I do see a parallel in that behaviour and how I feel about it.

So I have to ask myself, “Why do customers hesitate and why they don’t?” Most business owners would love to know the answer to that question.

I started this website to clarify in my mind which tools I use to help customers get themselves through the buying process with less hesitation.

That was how the website started out. The year 2022 has arrived. We’re already in July. It brings us a host of opportunities in a Post Pandemic economy, with locked borders and other uncertainties. Will businesses be able to create enough trust to help customers buy online?

In June 2022 I sold “my baby” so to speak. I sold The Coconut Oil Shop to a fantastic couple who are committed to the industry. Now I am focusing more and more on Soap Sales, and on my role at Pinnacle&Co.

In this role, my clients will learn and benefit from my real-world experience (and mistakes) in driving sales online, and by email.

I will introduce proven digital marketing products and services provided by the agency. My focus will be on helping solid businesses strengthen their sales and customer experience with a consistent image and marketing that drives profits.

I mentioned the term “digital marketing” in the previous paragraph. I know people will be asking the question, “Can digital marketing boost sales”? I have 10 years of experience in online business. I have been driving our business sales using digital marketing. New contacts I work with will find a depth of real business experience seldom seen in a marketing consultant.

If your focus this year is developing trust with customers through creative, strategic and 👁️ eye-catching branding, websites and ads, then I would like the opportunity to listen to your perspective on how you intend to achieve that goal. Make contact with me today.

About Neil Smith

We’ve been part of the “maker community” since mum’s cousin came back from a visit to “Rocky”, where she watched a clip on the Bradie Bunch, about a woman with goats. That was the beginning of us making things as a family.

But let’s back up a bit. We were already selling Coconut Oil online before that. But that is another story.

In fact, as a family man, I’ve been directly responsible for determining the sales I make since 1995. During that time I have worked within an employment agreement, or self-employed but always in sales and marketing.

I thought, I just have to share some of the things I’ve been through with my family, in a family business that makes, markets and manages everything from home.

And then 2021, Da Rona economic recovery time

With the thought of sharing my experience with others, in February 2021, I reached out to a contact of mine who runs a successful marketing business in Christchurch. Within 2 weeks of that phone call, they created a Business Development Manager role for me.

In this new role I reach out to businesses to share my knowledge about demand generation, and sales improvement using existing contacts. I am proud of that role. You can contact me on the same cell phone as always, or via the contact form on this site, or through https://www.linkedin.com/in/speedupsales/