Category: Digital Marketing Small Business

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Digital Marketing Small Business Marketing, Sales, CRM Sales

Sales Question: Are you raining? (Is it gentle?)

Sales Question: Are you raining? (And is it gentle?)
The role of rain on a farm is to keep plants growing, just fast enough to allow the growers to harvest, in just the right spots so that haymakers and other harvest activities are not impeded.

The role of rain on a farm is to keep plants growing, just fast enough to allow the growers to harvest, in just the right spots so that haymakers and other harvest activities are not impeded.

And oh, by the way, if the soil is not able to absorb much rain, the role of the rain is to not dump too much moisture so as to cause a flood.

It reminds me of a brilliant opening to a speech I heard about the neighbours on Saturday morning. Apparently, they all started their mowers at the same time, around 10 am.

But then it was revealed that this was only a wish from the author of the speech. The reality was different.

As business owners stare down the future of 2023 we need to realise that the headlines in the newspapers or news sites don’t have to dictate our 2023 reality.

Here is an interesting article by Rachael Kelly. It is about the sudden drop off in rain in Southland. It features a LinkedIn connection of mine, Donald Martin, an agronomist, and owner of GrassCo.

https://www.stuff.co.nz/national/131067578/southlands-recordbreaking-summer-set-to-continue-but-when-do-we-call-it-a-drought?

My role at #Pinnacle&Co is to connect people and ideas together. When business decision-makers discover what we can do, they can see a future they have influence over.

Categories
Digital Marketing Small Business Sales

How can I drive people to my site immediately?

So you have a website, or you are planning a website, but you don’t know how to drive eyeballs to your site immediately? This article may help you decide if a website promotion plan is a good idea for you.

Offline Ways To Drive People To Your Website Now

Owning a website is not free. I’ll explain why I sad it is not really free, even if you didn’t pay an upfront cost. There is always a cost of time even if not a cost involving money. So it is important that people are going to see the right information for them to engage with the content or services you offer.

Here is a list of possible ways to let people know you have a website.

  • Business cards – place your website address on your cards
  • With orders – place website address on the cards or coloured paper slips you place with orders
  • Digital signatures on emails – place your website address on emails
  • Building signage – place your website address on building signage
  • Vehicle signage – place your website address on vehicle signage
  • Mobile or moveable – place your website address on moveable signage
  • Billboards – place your website address on billboard signage
  • Product packaging – place your website address on product packaging
  • Social Media profiles – place your website address on social sites
  • Promotional leaflets – place your website address on leaflets
  • Promotional fliers – place your website address on fliers
  • Corporate folders – place your website address on folders

This list is incomplete. Please let me know what I have not mentioned, and where you are currently promoting your website address.

Oh, here is one more variation of an item on the list. Do you remember what Hubbards Cereals do here in New Zealand? I wrote an article about a depressed business owner who got inspired, and in it, I mention Hubbards Cereals, briefly.

The Most Powerful Way To Drive Eyeballs To Websites

Emails. Or more specifically, links to your site in emails you send to people who may be interested in your website.

Ok. I have to confess, I am not the best at being consistent with sending emails. But I do have a too to help me. Aweber. (Thanks be to God for Tom Kulzer who founded Aweber, and for Sean D’Souza who told me about it).

The software company, Aweber have put together a PDF document about how to grow your business with email marketing.

I recommend you go to this link and get it for yourself. https://www.aweber.com/grow-your-business.htm?id=288437

We have been using email to drive sales to our business for years. Many of our Coconut Oil Shop customers only buy every 3 years! It’s easy to be forgotten in that time if you are not using one of the tips listed above.

And what if you have new products? How will people know if you don’t tell them. That is why we use email. And yes, it is more powerful than Social Media. In a future article, I will tell you why.

What to write in your emails
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Digital Marketing Small Business

I Am So Excited! A Depressed Business Owner Inspired

Depressed Business Owner inspired to start a YouTube Channel

I took a call from a Depressed Business Owner. Things are not going according to plan. This is what I said, “People will love watching you make your product. Make a YouTube.com channel.”

Then I said, “Go to YouTube.com. Find the Goat Milk Soap New Zealand channel. That is mine.” I pointed out a video that took seconds to set up, and seconds to record and has 900+ views. No wait made that 9,364 views as of September 8th 2021…

The Depressed Business Owner was immediately inspired.

Here are some of the reasons why physical product producers can be inspired. They have multiple launch pads. They can create income diversity.

Income Diversity for Depressed Business Owner


If you have a box being sent to multiple locations, you have a launching pad for other income streams.

Harley Davidson makes more money from “Merchandise than motorbikes.

Your sole income source is wrapped up in the sale of a box of items.

But if the box created an opportunity for people to look online at other things, which you sell, it could create another income for you.

Broadcasting everyday life, and commentary entertains and engages your customers

Hubbards Cereals place a newsletter into their boxes. They are broadcasting a message they want to be spread, by placing it in the box.

What if that message had a link to a YouTube channel or Instagram, and from there people can purchase other things?

There are multiple T-Shirt and other merchandise providers out there. Each of them has their own market place. People can purchase your short, for example, directly, and you can arrange to be paid by the T-Short shop.

Everything takes work. But income doesn’t often get delivered without effort.