What is my role at Pinnacle&Co?
I’m selling. The office in Christchurch does marketing, and without their marketing, I can’t sell as effectively.
As far as taking our own marketing advice is concerned, Pinnacle&Co. follows our own advice, we do all of the below list, every month.
- Organic Search Optimise our site for our target market
- Detailed contact records in a customer relationship management plan*
- Monthly emails to our database
- Lead with value
- Keep our sign writing moving on a vehicle
- Promotional products
And in addition, I do outreach for Pinnacle&Co. It’s an element of selling.
