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Digital Marketing Small Business Sales

How can I drive people to my site immediately?

So you have a website, or you are planning a website, but you don’t know how to drive eyeballs to your site immediately? This article may help you decide if a website promotion plan is a good idea for you.

Offline Ways To Drive People To Your Website Now

Owning a website is not free. I’ll explain why I sad it is not really free, even if you didn’t pay an upfront cost. There is always a cost of time even if not a cost involving money. So it is important that people are going to see the right information for them to engage with the content or services you offer.

Here is a list of possible ways to let people know you have a website.

  • Business cards – place your website address on your cards
  • With orders – place website address on the cards or coloured paper slips you place with orders
  • Digital signatures on emails – place your website address on emails
  • Building signage – place your website address on building signage
  • Vehicle signage – place your website address on vehicle signage
  • Mobile or moveable – place your website address on moveable signage
  • Billboards – place your website address on billboard signage
  • Product packaging – place your website address on product packaging
  • Social Media profiles – place your website address on social sites
  • Promotional leaflets – place your website address on leaflets
  • Promotional fliers – place your website address on fliers
  • Corporate folders – place your website address on folders

This list is incomplete. Please let me know what I have not mentioned, and where you are currently promoting your website address.

Oh, here is one more variation of an item on the list. Do you remember what Hubbards Cereals do here in New Zealand? I wrote an article about a depressed business owner who got inspired, and in it, I mention Hubbards Cereals, briefly.

The Most Powerful Way To Drive Eyeballs To Websites

Emails. Or more specifically, links to your site in emails you send to people who may be interested in your website.

Ok. I have to confess, I am not the best at being consistent with sending emails. But I do have a too to help me. Aweber. (Thanks be to God for Tom Kulzer who founded Aweber, and for Sean D’Souza who told me about it).

The software company, Aweber have put together a PDF document about how to grow your business with email marketing.

I recommend you go to this link and get it for yourself. https://www.aweber.com/grow-your-business.htm?id=288437

We have been using email to drive sales to our business for years. Many of our Coconut Oil Shop customers only buy every 3 years! It’s easy to be forgotten in that time if you are not using one of the tips listed above.

And what if you have new products? How will people know if you don’t tell them. That is why we use email. And yes, it is more powerful than Social Media. In a future article, I will tell you why.

What to write in your emails

By Speed Up Sales

I’m Marketing Dad at the Smith Family Soapmakers. We’ve been part of the “maker community” since mum’s cousin came back from a visit to “Rocky”, where she watched a clip on the Bradie Bunch, about a woman with goats. That was the beginning of us making things as a family.

But let’s back up a bit. We were already selling Coconut Oil online before that. But that is another story.

In fact, as a family man, I’ve been directly responsible for determining the sales I make since 1995. In that time I have worked within an employment agreement, or self-employed but always in sales and marketing.

I thought, I just have to share some of the things I’ve been through with my family, in a family business that makes, markets and manages everything from home.

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