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Marketing vs Sales

What is my role at Pinnacle&Co?

I’m selling. The office in Christchurch does marketing, and without their marketing, I can’t sell as effectively. 

As far as taking our own marketing advice is concerned, Pinnacle&Co. follows our own advice, we do all of the below list, every month. 

  • Organic Search Optimise our site for our target market
  • Detailed contact records in a customer relationship management plan*
  • Monthly emails to our database
  • Lead with value
  • Keep our sign writing moving on a vehicle
  • Promotional products

And in addition, I do outreach for Pinnacle&Co. It’s an element of selling.

By Speed Up Sales

I’m Marketing Dad at the Smith Family Soapmakers. We’ve been part of the “maker community” since mum’s cousin came back from a visit to “Rocky”, where she watched a clip on the Bradie Bunch, about a woman with goats. That was the beginning of us making things as a family.

But let’s back up a bit. We were already selling Coconut Oil online before that. But that is another story.

In fact, as a family man, I’ve been directly responsible for determining the sales I make since 1995. In that time I have worked within an employment agreement, or self-employed but always in sales and marketing.

I thought, I just have to share some of the things I’ve been through with my family, in a family business that makes, markets and manages everything from home.

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