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Digital Marketing Small Business Marketing, Sales, CRM Sales

Sales Question: Are you raining? (Is it gentle?)

The role of rain on a farm is to keep plants growing, just fast enough to allow the growers to harvest, in just the right spots so that haymakers and other harvest activities are not impeded.

And oh, by the way, if the soil is not able to absorb much rain, the role of the rain is to not dump too much moisture so as to cause a flood.

It reminds me of a brilliant opening to a speech I heard about the neighbours on Saturday morning. Apparently, they all started their mowers at the same time, around 10 am.

But then it was revealed that this was only a wish from the author of the speech. The reality was different.

As business owners stare down the future of 2023 we need to realise that the headlines in the newspapers or news sites don’t have to dictate our 2023 reality.

Here is an interesting article by Rachael Kelly. It is about the sudden drop off in rain in Southland. It features a LinkedIn connection of mine, Donald Martin, an agronomist, and owner of GrassCo.

https://www.stuff.co.nz/national/131067578/southlands-recordbreaking-summer-set-to-continue-but-when-do-we-call-it-a-drought?

My role at #Pinnacle&Co is to connect people and ideas together. When business decision-makers discover what we can do, they can see a future they have influence over.

By Speed Up Sales

I’m Marketing Dad at the Smith Family Soapmakers. We’ve been part of the “maker community” since mum’s cousin came back from a visit to “Rocky”, where she watched a clip on the Bradie Bunch, about a woman with goats. That was the beginning of us making things as a family.

But let’s back up a bit. We were already selling Coconut Oil online before that. But that is another story.

In fact, as a family man, I’ve been directly responsible for determining the sales I make since 1995. In that time I have worked within an employment agreement, or self-employed but always in sales and marketing.

I thought, I just have to share some of the things I’ve been through with my family, in a family business that makes, markets and manages everything from home.

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